Art Director: Lindsey Breh
Copywriter: Hallie Williams
In anticipation of their 120th anniversary, Hanesbrands wanted to develop some high-impact creative campaigns to engage key audiences in the path-to-purchase with an emphasis on wholesalers to raise awareness and interest in Hanes products, while also elevating its brand in the purchase consideration set.
This, coupled with the recently launched initiative around sustainable U.S. grown cotton provided multiple opportunities for Hanes to raise brand awareness.
Sustainability Campaign Print Ads
Sustainability Campaign Social Post
120th Anniversary Campaign
