LINDSEY BREH
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Hanes

Art Director: Lindsey Breh

Copywriter: Hallie Williams

 

In anticipation of their 120th anniversary, HanesBrands wanted to develop some high-impact creative campaigns to engage key audiences in the path-to-purchase with an emphasis on wholesalers to raise awareness and interest in Hanes products and elevate the brand in the purchase consideration set. 

This, coupled with the recently launched initiative around sustainable U.S. grown cotton provided multiple opportunities for Hanes to raise brand awareness.


 

 

Sustainability Campaign Print Ads

Buffalo-v1

 

 

Flower-v1

 

 

 

Sustainability Campaign Social Post

Birds-v1


 

 

120th Anniversary Campaign OOH Posters

Napkins

 

Expression

 

Mustard

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