Art Director: Lindsey Breh
Copywriter: Dan Murphy
Photography: Ross Dettman
In 2019, Life Fitness answered the call created by Peloton for on-demand content by launching a library of on-demand cardio classes available exclusively on all premium cardio products.
To support the campaign, we created a promotional video, conducted interviews with our instructor personalities for use on social media, and needed dozens of promotional photos. A three-day photo and video shoot at our vendor’s studio in New York yielded these assets. My role included planning and directing both shoots along with designing the promotional pieces that followed.
Life Fitness On Demand Hype Video
Equipment Console Attract Screen