Art Director: Lindsey Breh
Copywriter: Dan Murphy
Photography: Ross Dettman
Videography: TMG
In the fall of 2020 Life Fitness launched its Heat Series of Rowers. These products were unlike anything Life Fitness had ever created and required a new look and feel for their marketing materials.
I teamed up with Dan Murphy, LF’s Creative Director and Copywriter, to develop a fresh look for the product series. We incorporated the LF red in a new way that highlighted the future of its products and technology while keeping a nod to the brand’s heritage.
Once the look was established, with the help of my team I planned and directed an accompanying four day photo and video shoot that produced assets used in marketing materials and social media. Below is the product launch promo video, homepage and Look Book.
Life Fitness Heat Rower Promo Spot
Life Fitness Heat Webpage
Life Fitness Heat Rower Lookbook
