Sapphire Airport Lounges

In late 2022, Sapphire began opening lounges in airports of major US cities to give Sapphire Reserve Cardmembers the added benefit of a more luxurious airport experience. These lounges offer free food and drink, comfort amenities and a number of private seating areas for cardmembers to relax before their flight.

My team was responsible for the design of in-lounge signage and collateral, owned digital OOH marketing campaigns and paid digital campaigns located in airports with lounges opening across the US. Additionally we planned and managed full video and photo shoots at each location to capture essential visual assets.